The foundation of every successful fundraising program is donors who continue to give to your nonprofit year after year. By identifying and increasing your donors’ giving and involvement, you can strengthen your loyal donor base, grow your annual revenue, and ensure your organization’s long-term stability and success.

But how do you transform your annual giving program from good to great? From direct mail, email and social media to online giving, cause-related marketing and special events, this training will reveal how you and your organization should use each technique as part of a comprehensive program that invests your resources most efficiently.

In this interactive session, you will learn how to:

• Strategically identify new prospects
• Increase donor retention and stewardship
• Increase donor giving and involvement
• Develop dynamic annual giving strategies
• Maximize the use of volunteers in fundraising
• Develop your own annual giving plan and return to your organization ready to raise more money

Who should attend?

Anyone with fundraising knowledge who wants to develop or improve their annual giving strategy will benefit from this training.

Required core program for the Certificate in Fund Development Leadership.

$288.00 Only $94 thanks to the support of our funders

CFRE Continuing Education Points

Full participation in Secrets to a Better Annual Giving Strategy is applicable for 4.0 points in Category 1.B - Education of the CFRE International application for initial certification and/or recertification.

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